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Hong Kong artists design new Business Class amenity kits

Hong Kong Airlines new amenity kits 1 JS

Hong Kong Airlines recently announced a new amenity kit series that highlights the city’s vibrant culture through a collaboration with four local artists: Lock Lai, founder of TinBot™ local toy company; Li Han Kong Kai Font creator Lee Kin Ming; tattoo artist Lily Cash; and illustrator Jane Lee.

Each artist’s interpretation of Hong Kong culture decorates four variations of the kit, all containing eyeshades, comfortable cotton socks, earplugs and L’OCCITANE’s shea butter ultra-rich lip balm and hand cream.

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Welcoming the collaboration at an event held at Royal Pacific Hotel, Hong Kong Airlines Acting Director of Service Delivery Chris Birt said: “As a strong advocate for [the territory’s] art and culture, Hong Kong Airlines is delighted to incorporate the work of our local creative talents into our inflight products. Their designs are not only truly Hong Kong, but exude the love and pride they have for their art and home.”

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Let’s meet the artists

 

Lock Lai

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Founded in 2013, toy brand TinbotTM has been creating magnetic action puzzle figures inspired by iconic Hong Kong elements. For Hong Kong Airlines, Lock Lai has created a pilot, flight attendant and the latest Airbus A350 aircraft.

 

Lee Kin Ming

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Having inherited calligraphy samples from the late career signboard painter Li Hon, Lee Kin Ming has digitised over 5,000 Chinese characters to create a new font. The Li Han Kong Kai Font preserves a cherished aspect of the city’s visual culture.

 

Lily Cash

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Thinking out of the box, Lily Cash’s colourful mandala motifs showcase the uniqueness of the city with Hong Kong elements such as the Maan Sau Mou Geung “boundless longevity” pattern, Cheung Chau lucky bun and Bruce Lee.

 

Jane Lee

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Hong Kong illustrator Jane Lee’s imaginative and creative style is captured in the colourful drawings that busily link up local icons such as skyscrapers, milk tea and dim sum, all showcasing the energy of Hong Kong Airlines and the city.

 

 

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