Anyone who’s spent any length of time with a dog owner knows just how gaga people can get over their pets. That’s why Fashion Walk’s Private I Concept Store – a newly unveiled playground dedicated to pet pampering – really doesn’t seem that bonkers at all. As you relax and get your hair and nails done, Rover can enjoy a makeover from Japanese groomer Aoki Toshimitsu. And that’s not all. You can also sign up furry friends for mud spas, nail art, day care, massages and birthday parties or take a dip with them in the indoor pool. If this is what a dog’s life looks like, well, sign us up.